48-room request for late June. Routed to sales with rate context.
For hotels, aparthotels, serviced apartments, and hospitality groups
Automate the guest journey without making it feel automated.
Clero Hotels turns website leads, OTA messages, WhatsApp requests, pre-arrival flows, and complaint handling into one auditable operations layer for your team.
- < 60 sec first-response target across channels
- 24/7 digital reception for booking and arrival questions
- Full log of approvals, complaints, and staff handoffs
Answered instantly and logged under tomorrow's arrival.
Escalated to front office with occupancy snapshot.
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01
Capture and qualify
Web leads, OTA chats, and messaging apps flow into one intake queue.
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02
Reply and route
AI answers routine questions, tags urgency, and notifies the right team.
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03
Document every step
Complaints, consents, and escalations keep a clean audit trail.
What changes operationally
Fewer missed leads. Faster guest answers. Cleaner escalation history.
Sales and reservations stop leaking demand
Every inquiry is captured, enriched, routed, and followed up instead of sitting in inboxes and chat threads.
Front desk gets a digital reception layer
Arrival questions, repeat requests, and status updates are handled instantly before they become interruptions.
Managers get operational proof
Complaint handling and compliance-sensitive workflows keep timestamps, ownership, and escalation records in one place.
Capabilities
Four core systems for hotel operations
Lead intake automation
Capture inbound demand from website forms, messaging apps, email, and channel-manager inboxes.
- Instant first response with rate or package context
- Qualification by dates, room type, group size, or intent
- Auto-routing to sales, reservations, or property teams
Digital reception
Support the front desk with pre-arrival instructions, check-in guidance, upsells, and operational messaging.
- Pre-arrival FAQs in multiple languages
- Check-in and transfer instructions sent automatically
- Human approvals for exceptions like upgrades or refunds
Guest support
Answer common questions 24/7 and route complex cases with full context to staff.
- Service-request intake for housekeeping and maintenance
- Priority routing for urgent in-stay issues
- Centralized history across guest channels
Compliance and complaints
Standardize how complaints, sensitive incidents, and regulated guest communications are handled.
- SLA timers and escalation checkpoints
- Approval gates for sensitive resolutions
- Audit-ready action history for management review
Guest Journey
One automation layer from inquiry to incident resolution
Convert demand faster
Respond to inquiries, collect requirements, answer availability questions, and hand qualified opportunities to sales.
Prepare the guest automatically
Send welcome messages, transport information, check-in instructions, and upsell prompts with clear next steps.
Reduce front-desk interruption load
Handle frequent questions instantly, create service tickets, and escalate operational issues with full context.
Keep every sensitive case traceable
Track ownership, response timing, and approvals for complaints, refunds, safety issues, and regulatory follow-up.
Built for operational control
Not just chat automation. Real management guardrails.
Approval checkpoints
Require manager sign-off before refunds, guest compensation, or sensitive responses are sent.
Escalation ownership
Every issue can be assigned to a role or team, with visible status from first report to closure.
Audit trails
See who answered, what was approved, which action ran, and when the record was updated.
Policy-driven flows
Structure complaint handling, service recovery, and documentation around your internal SOPs.
Who it fits
Designed for operators managing service quality at scale
Boutique and lifestyle hotels
Keep response quality high without stretching a small front-desk team.
Multi-property groups
Standardize guest communication, escalation logic, and reporting across locations.
Serviced apartments
Run a digital reception layer for access, arrivals, support, and after-hours issues.
FAQ
Questions hospitality teams usually ask first
Does this replace front-desk staff?
No. It absorbs repetitive communication and routing work, while keeping staff in control of exceptions and relationship moments.
Can it speak to guests in multiple languages?
Yes. The core flows can support multilingual communication so routine guest questions do not wait for a specific staff member.
Can we keep human approval for sensitive cases?
Yes. Refunds, complaints, compensation, and incident handling can pause for approval before anything is sent or recorded.
Do we need to replace our PMS or CRM?
No. The goal is to sit around the systems you already use and make the communication layer faster and more consistent.
Next step
Show us one property workflow and we will map the automation layer around it.
Start with one process: lead intake, pre-arrival messaging, guest support, or complaint handling. We can design from there.
- Direct booking and inquiry workflows
- Digital reception and arrival communication
- Complaint and compliance operating model
Prefer email? Reach us at hello@clerohotels.com.